B.Com - (Honors) Marketing Management - Parul University Gujarat

About B.Com - (Honors) Marketing Management

Marketing Management is a specialization revolving around various concepts of marketing strategies, practices and new techniques which vary with the demands and needs of the consumers. The Faculty of Commerce offers a 4-year Honors degree program in Marketing Management which aims at equipping students with the relevant career competencies and abilities required to actively contribute to the growth of the commercial sector. The honors final year provides students with additional project/coursework, research, or other academic activities for refining skill sets and competencies. Marketing Management course focuses on activities like promotional techniques, cost-cutting mechanisms as well as customer creation and retention by careful analysis and forecasting of market situations. Our curriculum is uniquely designed to provide students with the most enriching exposure to some of the vital interdisciplinary aspects of commerce such as accounting, finance, banking and insurance. Beyond the scope of the academics, the program goes on to train students in the aspects of entrepreneurship and business development so as to become key players within the start-up ecosystem. The program goes on to develop and nurture the interpersonal skills of the students, as a way of enhancing and promoting their employability and creating more placement opportunities.

Curriculum

Semester 1	Semester 2
Fundamentals of Accounting	Financial Accounting
Micro Economics	Macro Economics
Minor -1/ Interdisciplinary Course (Select any one)	Minor -2/ Interdisciplinary Course (Select any one)
Accounting & Finance: Principles of Auditing	Accounting & Finance: Financial Market & Services
Banking & Insurance: Principles of Banking & Insurance	Banking & Insurance: Legal Aspects of Banking & Insurance
Marketing: Principles of Marketing	Marketing: Consumer Behaviour
Human Resource Management: Principles of Management	Human Resource Management: Human Resource Management
Foreign Trade: Basics of Foreign Trade	Foreign Trade: Foreign Trade Policies & Regulations
University Electives -1 (Multidisciplinary course) (Select any one)	University Electives -2 (Multidisciplinary course) (Select any one)
Digital and Mobile Media Marketing	Creativity Event and Brand Management
First Aid and Life Support	Introduction to Gender, Health and Rights
Legal Aspects of Start-Up	Human Psychology
Skill Enhancement Course -1	Skill Enhancement Course -2
Business Communication	Mathematical Aptitude
Value Added Course-1	Value Added Course-2
Climate Change & Sustainable Environment	IPDC including History and Culture of India and IKS-I
Ability Enhancement Course -1 /Modern Indian Language-1(Select any one)	Ability Enhancement Course -2 /Modern Indian Language-2 (Select Any One)
Basic English-I	Basic English-II
Basic Hindi-I	Basic Hindi-II
Basic Gujarati-I	Basic Gujarati-II

Semester 3	Semester 4
Business Mathematics	Statistics for Business
Corporate Accounting	Cost accounting
Indian Financial System	Fundamentals of Direct Taxation
University Electives -3 (Multidisciplinary course) (Select any one)	Minor -3 / Interdisciplinary Course (Select any one)
Cyber Security, Tools, Techniques and Countermeasures	Accounting & Finance: Advanced Auditing Practices and Operations
Digital Information Literacy	Banking & Insurance: Bank Credit & Insurance Products
Digital Design	Marketing: Service & Relationship Marketing
Skill Enhancement Course -3	Human Resource Management: Organizational Behaviour
Artificial Intelligence -AI	Foreign Trade: Import Export Procedure and Documentation
Value Added Course-3	Skill Enhancement Course -4
IPDC including History and Culture of India and IKS-2	Computer Applications in Business
Ability Enhancement Course - 3/ Modern European Language-1 (Select any one)	Value Added Course-4/ Physical Education (Select any one)
Advanced English - I	Positive Mental Health
Basic German - I	Physical Education: Yoga
Basic French - I	Physical Education: Sports
	Physical Education: NCC
	Ability Enhancement Course -4 / Modern European Language- 2(Select any one)
	Advanced English - II
	Basic German - II
	Basic French - II

Semester 5	Semester 6
Financial Management	Management Accounting
Fundamentals of Indirect Taxation & GST	Business Environment
Business Law	Strategic Management
Minor -4 / Interdisciplinary Course (Select any one)	Minor -6 / Interdisciplinary Course (Select any one)
Accounting & Finance: Advanced Corporate Accounting	Accounting & Finance: Security Analysis and Portfolio Management
Banking & Insurance: Banking & Insurance Compliance and Governance	Banking & Insurance: Digital Banking & Insurance
Marketing: Sales & Distribution Management	Marketing: Social Media & Digital Marketing
Human Resource Management: Compensation and Management	Human Resource Management: Labour Legislations
Foreign Trade: International Supply Chain Management & Logistics	Foreign Trade: Foreign Exchange & Risk Management
Minor -5 / Interdisciplinary Course (Select any one)	Ability Enhancement Course -5
Accounting & Finance: Income Tax Return & E-filing	Professional Ethics and Communication
Banking & Insurance: Health Insurance	Internship/Mini Project-1 (in Major Specific Course)
Marketing: Strategic Brand Management
Human Resource Management: Industrial Relationship & Personal Management
Foreign Trade: International Financial Management
Skill Enhancement Course - 5 (Select any one)
Digital Literacy
Finance for everyone

Semester 7	Semester 8
Accounting for Decision Making	Data Analytics
International Business Environment	Enterprise Resource Planning
Computer Applications in Accounting	Personal Financial Management
Minor -7 / Interdisciplinary Course (Select any one)	Minor -8 / Interdisciplinary Course (Select any one)
Accounting & Finance: Fundamentals of Trading in Stock & Commodity Market	Accounting & Finance: Financial Derivatives and Risk Management
Banking & Insurance: Risk Management in Banking & Insurance	Banking & Insurance: International Banking & Insurance
Marketing: Marketing Research	Marketing: International Marketing
Human Resource Management: Talent Acquisition Management	Human Resource Management: International HRM
Foreign Trade: International Taxation & Regulations	Foreign Trade: International Marketing
On Job Training (OJT)- in Major Specific (for Honours Degree)	On Job Training (OJT) - in Major Specific (for Honours Degree)
OR	OR
1 subject of Major/Minor discipline relevant of 4 credits (for Honours Degree)	1 subject of Major/Minor discipline relevant of 4 credits (for Honours Degree)
1 subject of Major/Minor discipline relevant SEC course of 2 credits (for Honours Degree)	1 subject of Major/Minor discipline relevant SEC course of 2 credits (for Honours Degree)
OR	OR
Research Project in Major Specific course (For Honours with Research degree)	Research Project in Major Specific course (For Honours with Research degree)