about BBA Mass Media Management

Program Details

 about BBA Mass Media Management

Program Outcome

 about BBA Mass Media Management

Eligibility

about BBA Mass Media Management

Curriculum

about BBA Mass Media Management

Fees

about BBA Mass Media Management

Activities

about BBA Mass Media Management

E-Brochure

About BBA Mass Media Management

The Bachelor of Business Administration in Mass Media Management is an integral part of executive education that delves into the concepts of business management specifically tailored for the media industry. This four-year honors degree program designed by the Faculty of Management Studies provides a comprehensive understanding of business management principles as they apply to the dynamic field of mass media. It introduces students to foundational theories and practices in media management, preparing them for various roles within the industry. The program offers a unique blend of theoretical knowledge and practical experience, ensuring graduates are well-equipped for the complexities of the media business. With a focus on both traditional and innovative approaches to media management, students can specialize in areas such as media marketing, digital media strategies, content creation and distribution, audience analytics, and media entrepreneurship. The diverse range of specializations ensures that graduates are ready to tackle real-world challenges in the ever-evolving landscape of mass media. This program opens doors to high employability, industry exposure, and a solid foundation for a successful career in media management.

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National Applicants

International Applicants

BBA Mass Media ManagementProgram Outcomes

Why Study BBA Mass Media Management

BBA Mass Media Management offers a dynamic platform for creative exploration within the ever-evolving media landscape. Tailored to enhance management skills, the program covers vital aspects such as media planning, advertising strategies, business analytics, and digital media. With a comprehensive curriculum integrating traditional and modern practices, this four-year honors degree prepares students for diverse roles in the multifaceted field of mass media.
Public Relations Specialist

Public Relations Specialist

An ability to cultivate a positive public image for organizations through effective communication and media relations.

Advertising Account Executive

An ability to collaborate with clients and creative teams to develop and execute successful advertising campaigns.

Advertising Account Executive
Digital Marketing Manager

Digital Marketing Manager

An ability to develop and execute digital marketing strategies to enhance online presence and engagement.

Market Research Analyst

An ability to conduct research to analyze market trends, consumer behavior, and competitive landscapes.

Market Research Analyst

Duration: 3 years (Semester System)

affiliation

Affiliation

Constituent College of Parul University

eligibility

Eligibility Criteria

Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.

admission_mode

Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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BBA Mass Media Management feesFees

BBA Mass Media Management

₹ 80,000/- Annually*

* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

BBA Mass Media Management CurriculumCurriculum

Semester 1

Semester 2

Major(Discipline-Specific-Course)

Major(Discipline-Specific-Course)

Fundamentals of Accounting

Marketing Management

Managerial Economics

Human Resource Management

Principles of Management

Financial Management

University Electives -1 (Multidisciplinary course) (Select any one)

University Electives -2 (Multidisciplinary course ) (Select any one)

I.T. Governance

Internet Technology and Web Designing

Introduction to MATLAB Programming

Search Engine Optimization

Legal Aspects of Start-Up

Cosmetics in daily life

Skill Enhancement Course -1

Skill Enhancement Course -2

Mathematical Aptitude

Advance Excel

Value Added Course-I

Value Added Course-II

Climate Change & Sustainable Environment

IPDC including History and Culture of India and IKS-I

Ability Enhancement Course -1 /Modern Indian Language-1 (Select any one)

Ability Enhancement Course -2 /Modern Indian Language-2 (Select any one)

Basic English-I

Basic English-II

Basic Hindi-I

Basic Hindi-II

Basic Gujarati-I

Basic Gujarati-II

 

Semester 3

Semester 4

Major(Discipline-Specific-Course)

Major(Discipline-Specific-Course)

Taxation

International Business

Strategic Management

Entrepreneurship Development

Cost Accounting

Organizational Behaviour

University Electives -3 (Select any one)

Management Information system

Artificial Intelligence Application in People Management

Skill Enhancement Course -4

Web Based Technologies and Multimedia Applications

Marketing Research

Digital Information Literacy

Value Added Course-4

Investment Analysis & Portfolio Management

Positive mental health

Management in Tourism

Physical Education: Yoga

Digital Design

Physical Education: Sports

Skill Enhancement Course -3

Physical Education: NCC

Artificial Intelligence

Ability Enhancement Course -4 / Modern European Language- 2 (Select anyone)

Value Added Course-3

Advanced English-II

IPDC including History and Culture of India and IKS-2

Basic German -II

Ability Enhancement Course -3/ Modern European Language-1 (Select any one)

Basic French-II

Advanced English - I

 

Basic German - I

 

Basic French - I

 

 

Semester 5

Semester 6

Major(Discipline-Specific-Course)

Major(Discipline-Specific-Course)

Business statistics

Mercantile Law

Research Methodology

Operation Research

Logistics & Supply chain Management

Digital Marketing

Business Data Analytics

Specialization - 2 (Select any one)

Specialization - I (Select any one)

HRM: Organizational Development

HRM: Compensation Management

Marketing: Security And Portfolio Management

Marketing: Merger and Acquisition

Finance: Service Marketing

Finance: Consumer Behaviour

IB: Cross Continent Business Philosophies

IB: Import Export Management

Ability Enhancement Course -5

Skill Enhancement Course -5 (Select any one)

Professional Ethics and Communication

Digital Literacy

Internship/Mini Project ( From Major Stream)

Finance for everyone

 

 

Teaching Scheme Information Booklet

Activities

Registrations for Udyam Festival 2024
05 Feb 2024
Registrations for Udyam Festival 2024

Udyam 2024, a national-level fest organized by the Faculty of Managem

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PU’s International Students, All Set To Make A Difference In The World As the University Hosts its Pre-Convocation Ceremony in the Presence of Global Icons.
26 May 2023
PU’s International Students, All Set To Make A Difference In The World A

The graduation caps touched sky as PU’s International graduatin

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Global experts meet at PU’s 3rd edition of the International Conference on Digital Transformation focusing on Disruptions in Management
02 Jan 2023
Global experts meet at PU’s 3rd edition of the International Conference

In today's world, where digital technology has become the new spa

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Dr. Amit Ganatra takes the oath of office as the new Provost of PU
27 Aug 2022
Dr. Amit Ganatra takes the oath of office as the new Provost of PU

Continuing its journey of leadership excellence, PU recently welcomed

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PU organizes a week of Internationalisation with guest chef Prof Edgar Perez- Esteve to provide students with a taste of the Spanish cuisines and lifestyle.
17 Aug 2022
PU organizes a week of Internationalisation with guest chef Prof Edgar

PU has become a global center as well as one of the few private unive

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Miss Universe 2019, Zozibini Tunzi hands certificates to PU’s International Students during the pre-convocation for international students.
31 May 2022
Miss Universe 2019, Zozibini Tunzi hands certificates to PU’s Internatio

The 25th of May began with a great inspiration at the Parul Universit

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Vadodara’s Biggest Entrepreneurial meet of 2022 pairs leading business persons with PU’s budding student entrepreneurs
11 May 2022
Vadodara’s Biggest Entrepreneurial meet of 2022 pairs leading business p

Nurturing the students’ various ingenious and revolutionary ide

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Here are some handy resources to make the best out of your university life
30 Apr 2022
Here are some handy resources to make the best out of your university li

Let’s be honest, Uni life isn’t easy. Between countless a

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The Nation Sees Infinite Dreams Once Again Being Fulfilled As PU hosts its 5th Annual Convocation Ceremony.
25 Apr 2022
The Nation Sees Infinite Dreams Once Again Being Fulfilled As PU hosts i

Padma Shree Awardee Mr.Kapil Dev, Former Indian Cricket Team Captain

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