about BBA Marketing

Program Details

 about BBA Marketing

Program Outcome

 about BBA Marketing

Eligibility

about BBA Marketing

Curriculum

about BBA Marketing

Fees

about BBA Marketing

Labs

about BBA Marketing

Activities

about BBA Marketing

E-Brochure

About BBA Marketing

The Bachelors of Business Administration in Marketing is a part of the executives that arrangements with the ideas of business management. It familiarizes the understudies to promoting speculations and standards to set them up for the business. This 3-year program is isolated into six semesters which is offered by the Faculty of Management. The field of marketing is very assorted as it applies all around to each industry. This program incorporates conventional just as new methodologies towards advertising and empowers the understudies to manage genuine issues in the business. The specializations on offer in this program are uncommon product marketing, progressed web-based media promoting, web index advertising, business showcasing activities, incorporated internet-based procedures, progressed versatile advertising, business monetary projects, publicizing the board, intuitive promoting, progressed email promoting, business and independent venture improvement, promoting and research, progressed intelligent promoting, worldwide promoting, and records and accounting.

 

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National Applicants

International Applicants

BBA MarketingProgram Outcomes

Why Study BBA Marketing

BBA Marketing is a field where one can try different things with their own thoughts in contrast to other people. BBA in Marketing is a course that will help understudies in further developing their administration abilities. They will concentrate on it with regards to promoting, business math, insights, advanced showcasing, and different points in this course.
Advertising

Advertising

An ability to apply business knowledge and effectively execute them towards promoting various social, economic and political dimensions.

Marketing Executive

The ability to create showcasing efforts to advance a help, item, occasion, or mission. The attention can be on selling an item, a help, or bringing issues to light of an issue that influences people in general.

Marketing Executive
Sales Executive

Sales Executive

The ability to research and suggest possibilities for new business openings, construct and keep up with proficient organizations.

Digital Marketing

The ability to strategically formulate business ideas, and to enterprise these ideas into effective startup projections.

Digital Marketing
Finance

Finance

An ability to navigate the industrial dimensions of business administration inline with the latest innovative technology essential for availing lucrative career prospects.

Duration: 3 years (Semester System)

affiliation

Affiliation

Constituent College of Parul University

eligibility

Eligibility Criteria

Candidate shall have passed 12th Examination in any stream (Science/Commerce/Arts) with English subject from a recognized board.

admission_mode

Mode of Admission

For admissions please visit our portal to register/login yourself and proceed ahead with your admission application.

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BBA Marketing feesFees

BBA Marketing

₹ 80,000/- Annually*

* Tuition Fees may vary depending on the Country/ State in which the candidate has passed their qualifying examination.

BBA Marketing CurriculumCurriculum

Semester 1

Semester 2

Major(Discipline-Specific-Course)

Major(Discipline-Specific-Course)

Fundamentals of Accounting

Marketing Management

Managerial Economics

Human Resource Management

Principles of Management

Financial Management

University Electives -1 (Multidisciplinary course) (Select any one)

University Electives -2 (Multidisciplinary course ) (Select any one)

I.T. Governance

Internet Technology and Web Designing

Introduction to MATLAB Programming

Search Engine Optimization

Legal Aspects of Start-Up

Cosmetics in daily life

Skill Enhancement Course -1

Skill Enhancement Course -2

Mathematical Aptitude

Advance Excel

Value Added Course-I

Value Added Course-II

Climate Change & Sustainable Environment

IPDC including History and Culture of India and IKS-I

Ability Enhancement Course -1 /Modern Indian Language-1 (Select any one)

Ability Enhancement Course -2 /Modern Indian Language-2 (Select any one)

Basic English-I

Basic English-II

Basic Hindi-I

Basic Hindi-II

Basic Gujarati-I

Basic Gujarati-II

 

Semester 3

Semester 4

Major(Discipline-Specific-Course)

Major(Discipline-Specific-Course)

Taxation

International Business

Strategic Management

Entrepreneurship Development

Cost Accounting

Organizational Behaviour

University Electives -3 (Select any one)

Management Information system

Artificial Intelligence Application in People Management

Skill Enhancement Course -4

Web Based Technologies and Multimedia Applications

Marketing Research

Digital Information Literacy

Value Added Course-4

Investment Analysis & Portfolio Management

Positive mental health

Management in Tourism

Physical Education: Yoga

Digital Design

Physical Education: Sports

Skill Enhancement Course -3

Physical Education: NCC

Artificial Intelligence

Ability Enhancement Course -4 / Modern European Language- 2 (Select anyone)

Value Added Course-3

Advanced English-II

IPDC including History and Culture of India and IKS-2

Basic German -II

Ability Enhancement Course -3/ Modern European Language-1 (Select any one)

Basic French-II

Advanced English - I

 

Basic German - I

 

Basic French - I

 

 

Semester 5

Semester 6

Major(Discipline-Specific-Course)

Major(Discipline-Specific-Course)

Business statistics

Mercantile Law

Research Methodology

Operation Research

Logistics & Supply chain Management

Digital Marketing

Business Data Analytics

Specialization - 2 (Select any one)

Specialization - I (Select any one)

HRM: Organizational Development

HRM: Compensation Management

Marketing: Security And Portfolio Management

Marketing: Merger and Acquisition

Finance: Service Marketing

Finance: Consumer Behaviour

IB: Cross Continent Business Philosophies

IB: Import Export Management

Ability Enhancement Course -5

Skill Enhancement Course -5 (Select any one)

Professional Ethics and Communication

Digital Literacy

Internship/Mini Project ( From Major Stream)

Finance for everyone

 

 

Teaching Scheme Information Booklet

BBA Marketing Curriculum Entrepreneurship

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Centers of Entrepreneurship Excellence

As a way of creating the ideal business ecosystem, the faculty of management is integrated with the Entrepreneurship

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Computer Labs

Management education maintains close ties with the contemporary trends in innovative technology. Thus there are specific computer labs designated for the business students so as to be technically apt.

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Career Development

The development of soft skills and interpersonal skills which are vital towards developing and shaping the management and business and administrative skillsets of the students

Activities

Registrations for Udyam Festival 2024
05 Feb 2024
Registrations for Udyam Festival 2024

Udyam 2024, a national-level fest organized by the Faculty of Managem

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PU’s International Students, All Set To Make A Difference In The World As the University Hosts its Pre-Convocation Ceremony in the Presence of Global Icons.
26 May 2023
PU’s International Students, All Set To Make A Difference In The World A

The graduation caps touched sky as PU’s International graduatin

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Global experts meet at PU’s 3rd edition of the International Conference on Digital Transformation focusing on Disruptions in Management
02 Jan 2023
Global experts meet at PU’s 3rd edition of the International Conference

In today's world, where digital technology has become the new spa

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Dr. Amit Ganatra takes the oath of office as the new Provost of PU
27 Aug 2022
Dr. Amit Ganatra takes the oath of office as the new Provost of PU

Continuing its journey of leadership excellence, PU recently welcomed

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PU organizes a week of Internationalisation with guest chef Prof Edgar Perez- Esteve to provide students with a taste of the Spanish cuisines and lifestyle.
17 Aug 2022
PU organizes a week of Internationalisation with guest chef Prof Edgar

PU has become a global center as well as one of the few private unive

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Miss Universe 2019, Zozibini Tunzi hands certificates to PU’s International Students during the pre-convocation for international students.
31 May 2022
Miss Universe 2019, Zozibini Tunzi hands certificates to PU’s Internatio

The 25th of May began with a great inspiration at the Parul Universit

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Vadodara’s Biggest Entrepreneurial meet of 2022 pairs leading business persons with PU’s budding student entrepreneurs
11 May 2022
Vadodara’s Biggest Entrepreneurial meet of 2022 pairs leading business p

Nurturing the students’ various ingenious and revolutionary ide

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Here are some handy resources to make the best out of your university life
30 Apr 2022
Here are some handy resources to make the best out of your university li

Let’s be honest, Uni life isn’t easy. Between countless a

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The Nation Sees Infinite Dreams Once Again Being Fulfilled As PU hosts its 5th Annual Convocation Ceremony.
25 Apr 2022
The Nation Sees Infinite Dreams Once Again Being Fulfilled As PU hosts i

Padma Shree Awardee Mr.Kapil Dev, Former Indian Cricket Team Captain

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