About Accounting and Finance In Association with SAP (IE- B.Com)

The Industry Embedded Bachelor of Commerce (IE-B.Com) in Accounting and Finance, offered in association with SAP, is a specialized program designed to provide students with a comprehensive understanding of marketing strategies, practices, and emerging techniques tailored to the evolving needs of consumers. Presented by the Faculty of Commerce, this 2-year program aims to equip students with contemporary competencies and skills essential for active contributions to the growth of the commercial sector. The curriculum encompasses the entire marketing process, involving planning, pricing, and promotion of goods and services to target markets. Focusing on activities such as promotional techniques, cost-cutting mechanisms, and customer creation and retention through careful market analysis, the program offers a holistic approach to Marketing Management.Our uniquely crafted curriculum exposes students to vital interdisciplinary aspects of commerce, including accounting, finance, banking, and insurance. Beyond academics, the program provides specialized training in entrepreneurship and business development, positioning students as key players in the start-up ecosystem. Emphasis on interpersonal skills development enhances employability, creating abundant placement opportunities. The program ensures students are well-prepared for successful careers in the dynamic field of Accounting and Finance, embedded with industry expertise from SAP.